KPMG Corporate Finance LLC (“KPMG CF”) acted as the exclusive financial advisor to X-ID, LLC on its sale to AdRoll, Inc, a division of AdRoll Group.
X-ID is a unique, privacy-friendly platform for anonymous identity management that enables digital advertising, ad effectiveness and measurement, and analytics to work on any iOS mobile web browser – both native browsers and in-app browsers like Facebook and Twitter – in real-time, with deterministic precision, and without reliance on sensitive and/or personally identifiable end-user data.
AdRoll, a division of AdRoll Group, is used by leading commerce brands to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts with AdRoll. Over 37,000 customers worldwide have generated $7 billion in revenue by partnering with AdRoll. X-D identity management technology will enhance AdRoll’s product offering and advertising solution
The global Corporate Finance practices of KPMG International’s network of independent member firms was ranked #1 as the top M&A middle-market adviser globally by Thomson Reuters SDC, based on number of completed transactions, for 2018.
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