KPMG Corporate Finance LLC (“KPMG CF”) acted as the exclusive financial advisor to X-ID, LLC on its sale to AdRoll, Inc, a division of AdRoll Group.
X-ID is a unique, privacy-friendly platform for anonymous identity management that enables digital advertising, ad effectiveness and measurement, and analytics to work on any iOS mobile web browser – both native browsers and in-app browsers like Facebook and Twitter – in real-time, with deterministic precision, and without reliance on sensitive and/or personally identifiable end-user data.
AdRoll, a division of AdRoll Group, is used by leading commerce brands to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts with AdRoll. Over 37,000 customers worldwide have generated $7 billion in revenue by partnering with AdRoll. X-D identity management technology will enhance AdRoll’s product offering and advertising solution
The global Corporate Finance practices of KPMG International’s network of independent member firms was ranked #1 as the top M&A middle-market adviser globally by Refinitiv, based on number of completed transactions, for 2018.
KPMG Corporate Finance LLC was recently named Transaction Advisory Firm of the Year by The Global M&A Network, and previously named Investment Bank of the Year by The M&A Advisor. KPMG Corporate Finance LLC provides a broad range of investment banking and advisory services to its domestic and international clients. Our professionals have the experience and depth of knowledge to advise clients on global mergers and acquisitions, sales and divestitures, buyouts, financings, debt restructurings, equity recapitalizations, infrastructure project finance, capital advisory, portfolio solutions, fairness opinions, and other advisory needs.