Exclusive financial advisor to SmartBox

KPMG Corporate Finance LLC acted as exclusive financial advisor to SmartBox

KPMG Corporate Finance LLC ("KPMG CF") is pleased to announce that SmartBox, LLC (“SmartBox” or the “Company”) has been acquired by itrac, LLC, a portfolio company of HealthEdge Investment Partners, Eagle Private Capital, and 424 Capital.

SmartBox is a growing, tech-enabled, and data-driven provider of turnkey digital marketing services to dental practices across the U.S. It serves over 5,000 clients including independent dental practices, specialty practices, and dental services organizations and provides them a strong ROI on their marketing spend. SmartBox is headquartered in New Albany, Indiana.

KPMG CF acted as exclusive sell-side advisor to SmartBox. The key factors supporting KPMG’s CF's success included our industry knowledge of the digital marketing space, key relationships with buyers, our ability to optimally position SmartBox’s business, senior level attention to execution and the ability to drive and maintain competitive tension throughout the process.

About itrac, 424 Capital and HealthEdge Investment Partners

Itrac, LLC, one of the leading and longest-standing dental marketing firms in the USA, owns, operates, and invests in companies dedicated to the development of the next generation of retail healthcare. Now completed, this investment adds the powerful Smartbox brand, team, and customer base to the itrac portfolio which now includes: Dental Revolution, illumitrac Software, Local Search for Dentists, and SmartBox companies. This strategic investment will unlock great value for the combined teams and customers across the country.

424 Capital is a Wakefield, Massachusetts based growth capital partner that invests in lower middle market companies within technology and tech enabled services. 424 Capital works in partnership with founders and management teams to accelerate and scale for long-term growth. Focusing primarily on investments in healthcare and renewable energy, they invest in, empower, and enable companies to step up, stand out, and make a difference in the world.

HealthEdge Investment Partners is an operating-oriented private equity firm founded in 2005 that focuses exclusively on the healthcare industry. HealthEdge seeks to achieve superior returns by investing in businesses that benefit from the knowledge, experience, and network of relationships of its partners. HealthEdge’s partners have more than 100 years of combined operating experience in healthcare as CEOs and investors.

KPMG Corporate Finance

The global Corporate Finance practice of the KPMG International network of independent member firms was ranked number 1 as the top M&A middle‑market adviser globally by Refinitiv, based on number of completed transactions, for the past 20 years.

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Roderick (Roddy) Moon

Roderick (Roddy) Moon

Managing Director, KPMG Corporate Finance LLC

+1 617-548-4904

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