Exclusive financial advisor to Ink

Ink is a leading global travel media business, specializing in the creation of bespoke content, accessing a worldwide audience of c.800m passengers across multiple channels, through long-term partnerships with airlines and travel groups, including American Airlines, Singapore Airlines and easyJet. The acquisition will allow The Stagwell Group (“Stagwell”) to enhance its content and creative capabilities, provide direct access to significant players in the global travel market.

Through the utilization of our global reach, and significant buyer connections across the Media sector, KPMG CF was able to identify Stagwell as a leading sponsor to the marketing services industry.

KPMG CF advised Ink throughout the deal process, and provided input on preparing the business for sale, as we worked closely with our Transaction Services colleagues.

"We are delighted to join the Stagwell family, as we can see the many opportunities to further shape the future of media from within this strong group. Significant and solid growth is at the heart of Mark Penn’s plan, and we are thrilled to be part of this international powerhouse." 

– Ink joint CEOs, Michael Keating and Simon Leslie

"Travel numbers around the world are growing year on year and they are very valuable and receptive consumers – a perfect audience for any marketing plan today."

– Mark Penn, Managing Partner and President of The Stagwell Group